What Makes Basic Attention Token Unique?
The main way to use the Basic Attention Token is to pay for advertising campaigns that run through Brave Ads. As of November 2020, advertisers have to agree to spend a minimum of $2,500 per month before they can launch their campaign. But a self-serve platform that might have lower limits is being developed and should be available soon.
Currently, this advertising budget must be completely paid in Basic Attention Tokens, that advertisers can get from multiple third-party exchange platforms. From this amount, Brave will take a small commission, and the leftover is distributed to publishers and users.
Basic Attention Token (BAT) is unique in that it allows users to reward (tip) both websites and individual Twitter users who are not yet part of the network. This encourages more people to join the platform, as they can then collect any tips they have accumulated.
Since both Basic Attention Token and Brave Browser launched, they have amassed a fair number of users. According to October 2020 data, Brave Browser boasts 20.5 million active monthly users whereas the Basic Attention Token is held by 368,000 different wallets.