BAT is a blockchain-based digital advertising system. It is designed to revolutionize the way advertisers, publishers, and users interact with each other by creating a new unit of exchange that can be used to accurately measure user attention. This new token will help create an efficient, transparent and decentralized ecosystem which rewards users for their […]
The main way to use the Basic Attention Token is to pay for advertising campaigns that run through Brave Ads. As of November 2020, advertisers have to agree to spend a minimum of $2,500 per month before they can launch their campaign. But a self-serve platform that might have lower limits is being developed and […]
The Basic Attention Token was created by Brendan Eich, the co-founder of Mozilla and Firefox, to improve digital advertising’s security, fairness, and efficiency with blockchain technology. BAT is the native token of Brave web browser which runs on Ethereum (ETH). You can download Brave now even though the project continues under development. As reported on […]